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Corvette Funfest 2004 Shatters Records

Best Ever "Customer Appreciation Party"

Corvette Funfest 2004, Mid America Motorworks' annual "customer appreciation party" shattered all previous participation records. This year’s three-day Funfest drew 10,692 Corvettes of every year and color. Attendance was estimated at 45,000 people. The previous records, set at last year's Funfest were 8,200 Corvettes and an estimated 35,000 people.

"We extended Funfest to a three-day party this year because we wanted to do more for our customers," said Mike Yager, president and "Chief Cheerleader" of Mid America Motorworks. "The response was amazing, beyond what we expected."

Since last year's Funfest, Mid America Motorworks acquired 90 acres of land adjacent to the company’s headquarters. The additional land was put to good use handling the large number of attendees and exhibitors.

"We had more displays, more vendors, more seminars, more of everything this year," said Yager. "Our land acquisition gave us the space we needed to comfortably accommodate the record number of cars and people at Funfest."

Among the special displays at this year’s Funfest were:

• 10 new C6 Corvettes on a hauler from the Bowling Green plant.

• A display of C6 Corvettes staffed by Corvette engineers who explained the new features of the ’05 Corvette and answered questions about the car.

• Two, new, highly, modified Corvettes from Callaway, Inc.

• High performance Corvettes from Mallett Cars, Ltd.

• Goodyear Tires and Mobil 1 Oil both had large semi-truck displays.

• ACDelco conducted a special seminar and had a large display on modern automotive electronics.

• The first ever art show at Corvette Funfest.

• "Center Stage" parking of Corvettes that matched Mid America Motorworks new corporate colors of red, black and silver.

All center stage parking fees were donated to the Chip Miller Charitable Foundation. In addition to the Center Stage fees, Mid America Motorworks also made a contribution to the foundation. At the close of Funfest, Yager presented a $10,000 check to Lance Miller, Chip’s son, for the foundation. 

"Corvette enthusiasts from across the country joined us to make Funfest 2004 the best Funfest ever. We are already working to make Funfest 2005 even better," said Yager.