Mid America Motorworks:
The place for auto enthusiasts
to pursue their passion
- One young man's infatuation with
the Corvette started it all. What he created from his passion
for "America's Sports Car" in 1974 has grown into not only
an astonishing business story, but a lasting legacy to legions
of car lovers worldwide.
Dedicated car enthusiasts dream about turning their automotive
passion into a profitable business. Mike Yager lives the dream.
His company, Mid America Motorworks, Inc., has been a labor of
love since 1974, when he started the business with a $500 loan
and a collection of Corvette parts and accessories he sold from
the trunk of a borrowed car. Today, Yager, refuses to use titles
like "president" or "founder." His title is "Chief Cheerleader"
because he believes his primary responsibility is to lead and
motivate his employees who have enabled Mid America Motorworks
to grow and become so successful.
"Our company slogan is 'Pursue your passion here' and 'here' can
be the pages of our catalog, our website, or, coming to Mid
America Motorworks to enjoy your car," said Yager.
"We're always learning about our customer's needs, which
constantly change," he says. "At Mid America we take personal
pride in the products we create and stand behind them with an
iron-clad guarantee. We analyze the marketplace and constantly
research trends. The key ingredient to the successful expansion
of our business is never losing sight of customer satisfaction."
"We never look at our bottom line," says Yager. "We focus on our
customer. The key to our success is built upon a simple
principle: treat people fairly. Dealing honestly and personably
with each customer as an individual, not only makes good
business sense but allows a greater sense of community and
overall satisfaction with life. If we treat each customer right,
we're going to make money."
Today the multi-million dollar enterprise is dedicated to the
automotive enthusiasts. Through full-color mail order catalogs
and the Internet, it offers thousands of parts and accessories
for Corvettes and Air-Cooled Volkswagens. Still
solely owned by Yager, the company now employs close to 100
people, manufactures a growing line of its own quality house
products under the Performance Choice® brand name, and fills
thousands of square feet of office, distribution, warehouse,
manufacturing, and retail showroom space at its expansive
corporate campus in Effingham, Illinois.
Mid America Motorworks, with a customer base of nearly 1
million Corvette enthusiasts, is the world's largest supplier of
Corvette parts and accessories. The company's "Big Book" catalog
includes parts, accessories, and lifestyle products for all
Corvettes from the 1953 C1 to the new C6. Mid America Motorworks
has been providing the Corvette community with quality parts and
service since 1974. Despite its size and success, sales and
profits are never the primary goal of Mid America Motorworks.
Order a Mid America Motorworks Catalog for Corvette
1998, Mid America Motorworks branched out from its Corvette base
by adding a product line for Air-Cooled Volkswagens. Mid America
Motorworks now provides quality parts and accessories for the
1950-1979 Air-Cooled VW Beetle, Karmann Ghia, Type 3, and Air-Cooled VW Bus models.
"We knew that there was a resurgence of enthusiasm for
Volkswagen when it introduced its New Beetle, and that owners of
older Air-Cooled VWs would start modifying and upgrading their cars," says
Yager. "The result is a line of parts that fits the needs of
these owners, competitively priced and all in one user-friendly
Order a Mid America Motorworks Catalog for Air-Cooled Volkswagen
Customers can order from Mid America Motorworks by calling 866-350-4543.
1995, to ensure customer satisfaction, Mid America Motorworks
developed its own, in-house brand of high quality products to
compete with trademarked products. Under its Performance Choice
brand, Mid America Motorworks manufactures a wide range of
merchandise, including a thriving automotive interior products
"Vertical integration, with Performance Choice as our
manufacturing operation, enables us to improve quality control
and better manage our inventory. Those are the keys to
continually improving our high level of Customer Care and
taking our business to the next level," said Yager.
Check out the Performance Choice Website at
Garage Museum & Retail Store
Illinois? It's now more exciting than ever to visit MY Garage
Museum & Retail Store. Mid America Motorworks recently combined
MY Garage Museum & our Retail Store, to create a place where
our catalog comes to life! Now all under one roof, you can
purchase any product available in our catalog, while viewing our
dynamic collection of unique and historically significant
Corvettes and Volkswagens.
Not sure what
to buy? Need some advise on your restoration project? Our
experienced Sales Staff is here and ready to assist you with any
questions you might have. Can’t take your parts with you? No
problem- we are happy to ship anything to your home or business.
Museum & Retail Store is
located on our headquarters campus in Effingham, IL. We are
conveniently nestled at the merger of Interstates 57 and 70.
Take Exit 162 off Interstate 57, head north on to IL Route 45.
We’re located one mile down the highway. When you see our
Drive-in Movie Sign, make a right turn, and another right toward
MY Garage. Contact us at 866-350-4543 if you have any questions
or problems. We look forward to seeing you soon!
Another of Mid America's impressive projects is its annual
Corvette Funfest events.
The giant Corvette Funfest, held in mid September, has grown to
be the largest Corvette show in the nation. Corvette
Funfest showcases 15,000 Corvettes and an estimated 45,000
Every year, Mike
Yager hosts two of the largest car events in the US. On the
first weekend in June, Funfest for Air-Cooled VW attracts more
than 1,300 air-cooled Volkswagens and some 8,000 Air-Cooled VW
2004, Mid America Motorworks brought back an old time enthusiast
tradition that seemed to have fallen by the way side-an old
fashioned swap meet for car enthusiasts. Two Swapfests are held
each year, one on the first Saturday in April and one on the 3rd
Saturday in October. Commercial exhibiters are not permitted at
Swapfest. Only car enthusiasts and car clubs are allowed to
display and sell products.
Swapfest has become more than a successful event. It is a "must
attend" day for enthusiasts to enjoy the fun of walking the
displays, talking to other enthusiasts, and hunting for the
perfect bargain or that hard to find part needed to complete a